THE ANALYSIS OF CUSTOMER PURCHASE INTENTION OF HOUSES USING REAL ESTATE AGENT IN MANADO BASED ON PSYCHOLOGICAL FACTORS
Abstract: Real estate agent business field is become a
trend nowadays. Real estate agent helped
customers to buy or sell a house. Psychological factors has an influence
in real estate agent busniess, customers mostly asked the opinion from others
about the real estate agent in case they do not want to choose a wrong real
estate agent. This research aims to analyze the influence of psychological
factors on customers purchase intention in using real estate
agent in Manado.
This research used
a multiple linear
regression analysis with
the sample is 75 respondentds that
were obtained from
adult citizen in
Manado. The result
from this research
shown that the perception and learning have
significantly influence customer purchase intention to using the real estate
agent. Motivation, attitude and belief is not significantly influence. Other’s
perception is really affected customer mind to choose real estate agent.
Customers like to getting know about
real estate agent to buying a house. The real estate agent
in Manado is
better work hard
to have a
good reputation by
increase a quality
of service and marketing quality.
Author: Vinny O. Ticoalu, Maria
V. J. Tielung
Journal Code: jpmanajemengg150098
