STRATEGI MANAJEMEN ISU DALAM MEMPERTAHANKAN CITRA PERUSAHAAN (Studi Pada Departemen Policy, Government, and Public Affairs Rumbai PT. Chevron Pacific Indonesia)
ABSTRACT: Strategy in managing
the issue is one of public relations duties as the company was hit by the issue
. Public relations strategies used by public relations practitioners with the
aim of resolving the problems being faced by an organization or company .
Development of negative issues through mass media, both print and online media
on the issue of Chevron bioremediation could adversely affect the company's
image . Therefore, companies should have an effective management strategy to
address the issue of the
matter. This study
aims to determine
strategies PGPA Department
PT . CPI in
determining strategy management measures and to identify issues of planning
prevention strategies through
activities related to
the development of
communication strategies negative
issues Bioremediation Chevron .
The method used in this study is a qualitative method that attempts to
explain the phenomena that occur in accordance with the results obtained with a
set of 4 ( four ) the subject of research as an informant by purposive technique . The object of this study is the
Strategy Department PGPA PT . Chevron Pacific Indonesia in management of issues
for maintaining a corporate image based on the data information obtained
through observation , interviews , and documentation . Technical analysis of
the data in this study using a model of interactive data with data validity
checking is done using the extension of participation and triangulation techniques
.
The results showed that the issue of management strategies performed with
responsiveness . Deppartemen PGPA PT . CPI taking strategic steps to monitor
the progress of society and collect data about a growing issue . PGPA
Department issues management strategy performed by loading and provide
information and clarification
and hold issues
through the mass
media as the implementation of
the communication strategy. Activity monitoring
the performance of the
implementation focused on the issue memantai potential issues by developing
internal resource.
Penulis: Radittya Permana
Kode Jurnal: jpkomunikasidd160032
