STRATEGI KOMUNIKASI PEMASARAN WOW CATERING PEKANBARU DALAM MEMBANGUN BRAND IMAGE
Abstract: One catering
competent in Pekanbaru the WOW Catering. Catering is a company engaged in the
field of catering services, which stood since 15 March 2008. Catering is
experienced in the fields of food, beverages, as well as the manner of
presentation and trusted to handle the companies which is quite famous in this
Pekanbaru. With the cooperation already established relationships result in
satisfaction for both in terms of food, beverage, which is rich in variations,
full of flavor and most importantly meet health standards. In the past, many
people hesitate to wear catering because of the lack of health standards of ISO
(International Organization for Standardization). As with the now consumers have
trusted catering because of the health standards that have been owned by a
business engaged in catering ini.Tujuan this study was to menetahui strtategi
marketing communications in building brand image through advertising, sales
promotion, publicity and public relations , personal selling and direct
marketing. This study used qualitative methods .Penelitian is done in the
company Wow Catering pekanbaru housed in the Mangga 15 Pekanbaru. This study
used a technique purposive.Tekhnik data collection by interview, observation,
dokumentasi.Informan on this research that there is one person Marketing
Executive, Customer 8 Wow Catering, 2 prospective customers and 1 Relation Wow
Wow Catering Catering Pekanbaru. These results indicate that marketing
communications strategies Wow Catering pekanbaru in building brand image
through activities Advertising using social media Facebook, brochures and
flyers. Sales promotion activities for promo menus and discounts. Personal
selling activities do live presentations, invited presentations and go make a
presentation. Direct marketing activities carried out by using a tool that is E
mail and also Telepone.Terakhir, activities carried out on the publicity by
publishing the logo Wow Wow Catering Catering through the cars scattered in
Pekanbaru city areas while the public relations activities to socialize
directly with customers, prospective customers and relationships Wow Catering
Pekanbaru.
Penulis: MARLIANA RAMADANI A,
Nova Yohana YOHANA
Kode Jurnal: jpkomunikasidd150466
