REVITALISASI PASAR TRADISIONAL (STUDI TENTANG PERSEPSI PEDAGANG DI PASAR RUMBAI KOTA PEKANBARU
Abstract: Revitalization Rumbai
Market aims to
make people comfortable
to stalls in a comfortable
and traders sell and earn huge profits. But the reality does not make merchants happy,
because the price
is expensive stalls
which according to traders does not help increase their
income. perceptions of traders to revitalize Rumbai Market less well,
especially traders who already occupy a
stall with a strategic position. after the
market was completed
and occupied, hoping
for a big profit, but actually
lose money so that the perception of traders towards the construction of kiosks
remain unfavorable. so that eventually some traders left the stall, above
phenomena can be formulated several research
problem is: How do the characteristics of traders who occupy the stall
and How the perception of traders
to development Rumbai
Market stalls. Traders
stalls characteristics include: Traders
largely have stalls
in the Market
Rumbai aged 30
years and above, are
the largest ethnic
group Minangkabau ethnic
group, traders are earning
more than Rp
3,000,000.00 per month
is only 10
percent or 2 respondents, while
most revenue is Rp 1.500.000,00
- Rp 3,000,000.00
by the number of
family members as
much as 3
to 4 people.
Perception on Development considers
that the Dealer
Store Market development
Tassel, initially will bring an improvement in its trading business, but
in fact after the construction of stalls in the Market Rumbai finished, what to
expect there to be true and there
were not materialize.
Perception traders to
accessibility inRumbai market,
all respondents (100.0%)
say positive, as traders are confidentthat access
to the market
Tassel, or otherwise
very smooth and
no problems. Access
to markets can be
reached from the District Rumbai
Pesisir PekanbaruCity. Most
of the respondents
(85%) say that
the condition of
Market Kiosks Rumbai in good
condition, results showed
that respondents said
consumers shopping at his
stall lonely in the sense that there
are shopping, but
few, even sometimes no
shopping, visits consumers
who shop in stalls
respondents only 60 percent of respondents as many as
8 respondents (40%) berpersepsi less well to visit consumers to shop to
stall the respondent or it
can be said the transaction deserted.
Penulis: Swendy Sandina
Kode Jurnal: jpsosiologidd160050
