PROGRAM RIAU TELEVISI DALAM MELESTARIKAN BUDAYA MELAYU (Studi Deskriptif Program Acara Berbual dalam Dendangan Riau Televisi)
Abstract: Berbual dalam
dendangan program is a talk show program which aims to provide knowledge and
information to discuss about malay culture. This program is based on reality of
society Riau who lack knowledge about the malay culture. The aim of this study
was to determine how the material covered, the program strategy in attracting
audiences and interests of the audience’s response.
This study used qualitative method with descriptive approach. Data
collection techniques used were based on the fact the field through
observations, interviews, and documentation. Informants in this study amounted
to 8 people are composed of the program manager, produser and host, two
humanists and 4 people in the crowd were selected based on purposive sampling.
As for the examination of the validity of the data the researchers used a
technique of triangulation.
These results showed that the material covered on the Riau Television
program berbual dalam dendangan in preserving the culture of the malay namely
the malay arts, customs and culinary wither. The material chosen according
aspects of malay culture and overall depict malay culture. As well as
strategies berbual dalam dendangan program to attract viewers. The strategy
used consists of the selection time slot, the appropriate host, the guest
speaker on topic, packaging, and outreach programs broadcast. The strategy is
executed during the delivery period berbual dalam dendangan program to attract
audiences. Audiences response about this program managed to attract viewers and
provide new knowledge about the malay culture. Most of the audiences gave a
positive response about the material and packaging the program then there is
also a negative response on the consistency of views, setting and concept
studio, variety of topics as well as creations when opening berbual dalam
dendangan program.
Penulis: Rini Anggriany,
Nurjannah
Kode Jurnal: jpkomunikasidd160017
