Program Promosi PT. Asuransi Ekspor Indonesia (ASEI) Kantor Cabang Bekasi
Abstract: This study aims to
examine and analyze the effect of the promotion programs tothe image of
PT.Asuransi Ekspor Indonesia (ASEI), Bekasi Branch Office. From the test
results obtained by the analysis of the results that a significant influence
between promotion programs together to image the PT.ASEI. While the ability of
all promotion program variables in explaining the variation of the the image of
PT.ASEI of 69 %, whereas the rest 31 % is explained by the other variables not
included in the model in this study. The most dominant influence in the
promotion programs to the image of PT.ASEI is derived from the promotion mix.
While the smallest influence came from the measurement of theIntention of the
promotion. So it can be interpreted that the customer perception may actually
the promotion mix is the most important variable affecting the customer in
determining to the image of PT.ASEI.
Penulis: Amron
Kode Jurnal: jpmanajemendd140892
