POLA KOMUNIKASI PIMPINAN DALAM MENINGKATKAN LOYALITAS KERJA KARYAWAN BP (BRAND PRESENTER) DI PT. BUDIMAN SUBRATA NIAGA PEKANBARU
Abstract: The research used a
descriptive analysis with qualitative approach. Departing from the phenomenon
that appears in the PT. Budiman Subrata Niaga Pekanbaru is the low comfort of
employees while performing work that resulted in the lack of commitment and raises
employees' desire to leave the company. The problem in this thesis is the
communication patterns leader in improving employee loyalty. This study aims to
determine how the processes and forms of communication patterns leader in
increasing employee loyalty PT. Budiman Subrata Niaga Pekanbaru.
The data in this study was obtained through in-depth interviews,
observation, documentation, library research and internet searching. Data
analysis techniques in this study is a model of data analysis techniques Miles
and Hubberman by using the component data reduction, data presentation, and
drawing conclusions and testing. Meanwhile, data validity checking techniques
through extension of participation and triangulation.
Results of the study showed that the pattern of leadership is
communication made structural and familial patterns of communication in which
the communication pattern has been running as expected. The communication
process is done there feadback leaders, formal and informal communication and
the message that was delivered in the form of informative and persuasive
messages. Forms of communication patterns lead to tips leadership in
strengthening leadership and employee relations, reward or prestige as well as
providing knowledge and a sense of security for each employee.
Penulis: Nur Azmi, Evawani
Elysa Lubis
Kode Jurnal: jpkomunikasidd150421
