PENGARUH MOTIF MENONTON PROGRAM ACARA MATA LENSA ANTV TERHADAP KEPUASAN INFORMASI FOTOGRAFI KOMUNITAS FOTOGRAFI PEKANBARU
Abstract: Mass Media has a
huge influence on the direction of public life, as understood in the mass media
itself that the media specifically designed to reach a very broad community.
Type media itself has traditionally are newspapers, magazines, radio, and
television. Entertainment media needs of the audience will be as fulfilled by
the existence of the shows that are presented by the mass media. In accordance
with the uses and gratification theory which explains about the freedom in
choosing which media audiences are considered to be able to meet their needs
after consuming media. Where in theory there are concepts of measuring
satisfaction Sought is Gratification (Motif) and Gratification Obtained
(Satisfaction). Sought gratification is the background of a person's motive to
used media, while Gratification Obtained is a real satisfaction obtained after
using media.The purpose of this research is to determine how much influence the
motive watch quiz program on the Mata Lensa ANTV Komunitas Fotografi Pekanbaru
as an information satisfaction.
The method used in this research is quantitative method with a survey of
explanation, the researchers collected data using questionnaires. The location
of this research is in the Community Photography Pekanbaru. The total sample
for this study of 37 respondents who watched the program Mata Lensa ANTV. To find
out how much the relationship between the two variables, the researchers use
Person Product Moment correlation analysis. As for the questionnaire data
processing, done using Statistics Program Product Of Service Solution (SPSS)
Windows version 17.
These results indicate that the influence of motive watch quiz program on
the Mata Lensa ANTV Komunitas Fotografi Pekanbaru as an information
satisfaction, that the value of R = 0.603 and the coefficient of determination
(Rsquare) is approximately 0,363 result of squaring the correlation coefficient
of 0.603 x 0.603 with 0.001 significance level of less than α = 0.05. The
figure shows the understanding that the contribution of the effect of the use
upon the satisfaction motif variables obtained amounted to 36.3% with a weak
category.
Keywords: Mass Media,
Entertainment, Theory Uses And Gratifications, Motif, Satisfaction, Mata Lensa
ANTV
Penulis: Muhammad Fauzan,
Rumyeni
Kode Jurnal: jpkomunikasidd150420
