PENINGKATAN LOYALITAS PELANGGAN MELALUI KEPANTASAN HARGA DAN PENANGANAN KOMPLAIN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING
Abstrak: Business at beauty
industrial more met at cities entire Indonesia. Willing woman class to beautify
self and care beauty is phenomenon that support more the faster this business.
Recently, beauty and body treatment is being topic that many discussion. So, the
important beauty and body treatment for a part society this time, on that
account many company beauty sells product or beauty service. Population in this
watchfulness service user Natasha Skin Care at Semarang during year 2010.
Result from this watchfulness has influence towards customer satisfaction, this
seen from result t count > t table or significant < 0.05. Handling
complain has influence towards customer satisfaction, this seen from result t
count > t table or significant < 0,05. Has influence towards customer
loyalty, this seen from result t count > t table or significant < 0.05.
has influence towards customer loyalty, this seen from result t count > t
table or significant < 0,05. Handling complain has influence towards
customer loyalty, this seen from result t count > t table or significant
< 0.05.
Penulis: Ken Sudarti, rusni
susanti
Kode Jurnal: jpmanajemendd110320
