PENGARUH TRUST DISPOSITION DAN RISK AVERSION TERHADAP NIAT BELI ONLINE PADA FJB KASKUS DI WILAYAH SURABAYA
Abstract: The
continued development of
technology to make
the consumer more and
more ways to
pull through buying
and selling. Kaskus trading forum
is the first forum that offers services to sell or buy Online. Formulation of
the problem used is whether the Trust Disposition and Risk
aversion affect Intention
to Buy Online
either partially (individually) or
simultaneously (together) .Penelitian has a total
sample of 390 respondents.
Respondents were FJB
site visitors Kaskus.Uji classical assumptions
used are lnormalitas
test, hereroskedasitas test and
multicollinearity test. The
results of this
study showed 76.2%
of independent variables, namely
the Trust Disposition
and Risk aversion affect the dependent variable
Intention to Buy Online.
Penulis: ALI SEPTIONO
MUHIBUDDIN, NINDRIA UNTARINI
Kode Jurnal: jpmanajemendd140946
