PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA NASABAH BANK BTPN KCP SEPANJANG
Abstract: Relationship marketing
is a process
of creating, maintaining and
improving the strength
of the value-laden relationships with
customers and other
stakeholders. In relationship marketing strategy
there are several
variables that can
increase customer loyalty to the company. Among them are trust,
commitment, communication and conflict
resolution. This study
aimed to examinethe effect of relationship marketing
on customer loyalty either partiallyor
simultaneously. The sampling
method used accidental
sampling.Customer BTPN KCP
Sepanjang the population,
so the number
of samples obtained by 110 customers. Methods of data analysis using multiple
linear regression with SPSS software assisted. Results of the analysis in
this study shows
that there is
significant relationship between the
variables of trust,
commitment, communication and conflict
resolution to customer
loyalty either partially
or simultaneously.
Penulis: GINA HERDIAN, WIDYASTUTI
Kode Jurnal: jpmanajemendd130986
