PENGARUH PERSEPSI KUALITAS DAN HARGA TERHADAP MINAT BELI TABLET SAMSUNG GALAXY TAB
Abstract: Samsung
Galaxy Tab as
new entrants become
a market leader in Indonesia’s
tablet market facing competition increasingly severe. There
are about 36
brands of tablets
available in Indonesia and
will grow even
more. In order
to survive, then
the concept of consumer-oriented marketing is important
and companies should pay attention
to and understand
the behavior of
consumers in deciding product purchase. This study to
examine the effect perceived quality and
price in purchasing
interest either partially
or simultaneously. Non-probability
sampling method of sampling used by the students of majoring in
Management, State University
of Surabaya as the
population, by using Krecjie table so the number of samples obtained by 278.
The method of data analysis using multiple linear regression with SPSS. The
results of the analysis in this study showed that there is significant
influence between variable perceived quality and price in either partially or
simultaneously.
Penulis: YULIUS WASIS
KRISTYATMOKO, ANIK LESTARI ANDJARWATI
Kode Jurnal: jpmanajemendd131008
