PENGARUH PERIKLANAN TELEVISI TERHADAP CITRA MEREK PRODUK KECAP ABC BLACK GOLD DI SURABAYA SELATAN
Abstract: This
study uses the
variable advertising trough
media television (X) and
brand image (Y).
The population in
this study is cunsomers who have seen the advertising ABC
Black Gold soy souce product twice and they age 16 until 65 years old in the
area of south surabaya. Sampling tecniques used in this study was
non-probability sampling method, which is using purposive sampling with the
number of 140 respondents. The data
used are primary and
secondary data by distributing
on naires and
interview instruments processing
the data obtained by using simple regression. Based on test results
using simple regression analyzed
it can be
concluded that the
advertising factor positive and significant impact on brand image.
Penulis: MUHAMAD BASHORY ALWY
Kode Jurnal: jpmanajemendd131028
