PENGARUH MOTIF PENGGUNAAN APLIKASI LINE TERHADAP KEPUASAN PENGGUNA PADA MAHASISWA JURUSAN ILMU KOMUNIKASI DI KOTA PEKANBARU
Abstract: Along with the
development of technology, communications, and information, this has resulted
in developing a communication technology revolution, thereby encouraging the
emergence of the smart phone is a smartphone. With smartphones today all the
information from the figure, voice, text, and audio-visual equipment, can be
processed quickly and easily, either by using the online application. Line is
an instant messaging application, in which there are many more features such as
free call services, games, emoticons, as well as the sticker that makes this
line unique from the other instant messaging applications. Line Messenger are
now being popular, ranging from small children to adults. In theory Uses and
Gratification audience basically using the mass media based on certain motives,
which the media considered trying to meet the needs of the audience. This study
purpose to determine whether there is influence motive application use line
against user satisfaction in communication science student majoring in
Pekanbaru. The method used in this research is quantitative method of
explanation , the data collection through questionnaires. Location of the
research conducted in the department of communication sciences University of
Riau and Riau Islamic University . The total sample of this study are 135
respondents . The Sampling Ttechniques is using unknown Populations . To know
how much influence these two variables , the researchers used a simple linear
regression analysis . For data processing questionnaire, carried out using
statistics program Product And Service Solution ( SPSS ) Windows version 20.
Based on simple linear regression results for this study , the regression
coefficient values obtained in this study is Y = 2,274+ 0.052 with a
significance level of 0.0003 and smaller than α = 0.05. Accordingto based on
the determination test, the result amounted to 53.5 % . That means, there is
the effect of being among the motives use online applications to user satisfaction
in students majoring in communication science in Pekanbaru . While the
remaining 46.5 % influenced by other indicators that are not included in this
study . Thats mean H0 is rejected and Ha is accepted.
Penulis: Rian Ikrawansyah,
Rumyeni
Kode Jurnal: jpkomunikasidd150412
