PENGARUH MOTIF MENONTON ACARA INDONESIA LAWAK KLUB TRANS 7 TERHADAP KEPUASAN HIBURAN MASYARAKAT KELURAHAN SIMPANG BARU KECAMATAN TAMPAN PEKANBARU
Abstract: The media has a huge
influence on the direction of public life, as the mean of the mass media itself
that the media specifically designed to reach a very wide community. The type
of media traditionally known like newspapers, magazines, radio, and television.
The needs of the audience will fulfilled by the existence of the shows that are
presented by the media. In accordance with the uses and gratification theory
which explains about the freedom in choosing which media that audiences are considered
to be able to meet their needs after consuming media. Where in theory there are
concepts of measuring satisfaction i.e Sought Gratification (Motif) and
Gratification Obtained (Satisfaction). Sought Gratification is a motive as the
background in using the media, while Gratification Obtained is a real
satisfaction obtained after using the media.
The method used in this research is quantitative method with a survey of
explanation, the researcher collected data using questionnaires. The location
of this research is in the village of Simpang Baru village Tampan sub district
Pekanbaru. The number of samples for this study were 96 respondents obtained
from the Unknow Populations formula , and the sampling itself using accidental
sampling technique. To find out how much the relationship between the two
variables, the researcher use Person Product Moment correlation analysis. For
the questionnaire data processing, using Statistics Program Product Of Service
Solution (SPSS) Windows version 17.
These results indicate that the motif effect of watching Indonesia Lawak
Club Trans 7 show entertainment satisfaction from the society of Simpang Baru
village Tampan sub district Pekanbaru, that the value of R = 0.801 and the
coefficient of determination (R square) is approximately 0,641 result of
squaring the correlation coefficient of 0.343 x 0.343 with 0.001 significance
level smaller than α = 0.05. The figure mean that the contribution of the
effect upon the satisfaction motif variables obtained amounted to 64.1% with
strong influence category.
Keywords: Mass Media,
Entertainment, Theory Uses And Gratifications, Motif, Satisfaction, Indonesia
Lawak Club Trans 7 Show
Penulis: Erma Fatma, Rumyeni
Kode Jurnal: jpkomunikasidd150462
