EFEKTIVITAS HOUSE JOURNAL THE MALL WITH STYLE SEBAGAI MEDIA PROMOSI PADA MALL SKA PEKANBARU
Abstract: The Promotion
activity is an important role in reintroduce, renotify, and remind the
existence of an agency and the products. One of media which is used in this
promotion activity is House Journal. The purpose of this research is to show
the effectiveness of House Journal The Mall with Style as the promotion media
of SKA Mall Pekanbaru.
This research used quantitative method. The population in this research
were the readers of House Journal The Mall with Style. The sampling technic was
Accidental Sampling used Unknown Population formula which was 96 population.
The data collection technique was done by using questioner and interview of the
population. The data processing technique used EPIC Model (Emphaty, Persuation,
Impact, Communication).
The result of the research showed the effectiveness of House Journal The
Mall with Style as the promotion media of SKA Mall Pekanbaru, based on EPIC
Model, reached effective enough. This was proved by the medium score of emphaty
dimension which reached 3,08; persuation dimension reached 3,32; impact
dimension reached 3,12 and communication dimension reached 3,74. The EPIC score
rate was 3,31 in effective distance (2,61-3,40).
Penulis: Vici Santa Tynecelia,
Rumyeni
Kode Jurnal: jpkomunikasidd150463
