PENGARUH MEDIA SOSIAL TWITTER @LOWKERPKU TERHADAP PEMENUHAN KEBUTUHAN INFORMASI LOWONGAN KERJA BAGI FOLLOWERS
Abstract: As rapid
technological development today, the human need for technology is growing, one
of which is Internet technology, among amenity provided by the Internet is the
ease of finding a job information. There were so many internet sites and social
media that provide information about the job. One of the social media that
provide job information is a social media twitter @LowkerPKU. Internet and
social media are used to share information, job, looking for a way replace the
previous job information. The follower of @LowkerPKU account can read the
timeline @LowkerPKU to looking for job information. In Uses and Gratification
theory of media users play an active role in selecting and using media. Media
users are trying to find the best source in an attempt to meet their needs. The
purpose of this study is to determine, whether there is an influence of social
media twitter @LowkerPKU towards fulfillment of job information for followers.
The method used in this study is a quantitative method of explanation.
Data collection techniques in this study using a questionnaire. The number of
samples for this study were 99 respondents. Sampling using random sampling
techniques. To determine how much influence these two variables, the
researchers used a simple linear regression analysis. Questionnaire for data
processing, carried out using the program Statistics Product And Service
Solutions (SPSS) version of Windows 17.
Results of research on the influence of social media twitter @LowkerPKU
towards fulfillment of job information for followers regression coefficient
values obtained in this study is Y = 0.884 + 0.733 X with significance level
0,000 that smaller than α = 0.05. This means that there is the influence of
social media twitter @LowKerPKU towards fulfillment of job information for
followers of 46.5% and in the category of influential medium. The percentages
indicate that the job information needs can be fulfilled respondents. Thus H0
is rejected and Ha accepted.
Penulis: Burhanuddin, Rumyeni
Kode Jurnal: jpkomunikasidd150407
