PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP MINAT FOTOGRAFI PADA KOMUNITAS FOTOGRAFI PEKANBARU
Abstract: Rapid technological
developments in this time had impact on the occurrence of an efficient
communication revolution. The development of communication technology makes the
rise of new trends on the internet. Social networking media at this moment was
very easier for users which using smartphones that can access internet
services, such as Facebook, Twitter, Instagram, and othersResearchers was
interested to studying the effects of Instagram social media on the interest of
photograph on Komunitas Fotografi Pekanbaru because there were found to an
influence on the mass media to users. The purpose of this study was to know the
Instagram influence with interest of photograph on each member of the Komunitas
Fotografi Pekanbaru.The study method that was used in this study is a
explanation quantitative method. Data collection techniques in this study using
a questionnaire. The number of samples for this study was 51 respondents and
using sensus techniques. To determine the influence of these two variables, the
researchers will use a simple linear regression analysis. And for the process
of calibration questionnaire test, was performed by using the program
Statistics Product And Service Solutions (SPSS) version of Windows 16.Based on
these results with indicators of variables Instagram such as hastag, geotag,
follow, share, like, comment, mention and variable of interest in photograph
such as concern or interest, activity image capture, and documenting act. It
will be obtained by the regression coefficient in this study is Y = 1,012+
0,807 X wich is significance level was 0.01 smaller than α = 0.05. Therefore,
Ha was accepted and Ho was rejected, it means that there is the influence of
social media Instagram variable to variable of interest in photograph with a
contribution of 63.6% strong category. The percentage was explained that it
have strong influence between Instagram social media and growing of interest in
photograph at Komunitas Fotografi Pekanbaru.
Penulis: RANGGA ADITYA,
Rumyeni
Kode Jurnal: jpkomunikasidd150408
