PENGARUH LOKASI DAN STORE DESIGN TERHADAP KEPUTUSAN BERBELANJA
Abstract: The
growth of the
retail business, especially
for a class hypermarket is growing rapidly.
One is Carrefour.
The study was conducted to analyze and discuss the
influence of the location and store design of the shopping decisions. This
study focused on consumers aged 19-50
years conducted in
Carrefour BG Junction
Surabaya by the number
of 220 respondents.
Data processing is
done by using
a questionnaire with Likert scale and analyzed by multiple linear
regression. The results of this study
showed that three hypotheses received entirely unknown in this study and the
most dominant variable in this study is the store design.
Keywords: location, store
design, shopping decisions, retail
Kode Jurnal: jpmanajemendd130964
