PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN EMOSIONAL TERHADAP KEPUASAN PELANGGAN SOGO DEPARTEMEN STORE
Abstract: This research was
conducted to examine the effect of product quality, service quality, and emotional, and costumer satisfaction. The objective of
research to know the influence of
product quality, service quality, emotional toward costumer satisfaction on Sogo Departmen Store. This study used a accidental sampling by the number of 110 respondens by using
causal research. The analysis used
is multiple regression
analysis by using SPSS 16
in seeing the independent variables influence the
dependent variable either jointly or individually. The results showed that product quality, service quality, emotional significantly
influence toward costumer
satisfaction either jointly or individually.
Penulis: LULI PRANDITA, SRI
STYO IRIANI
Kode Jurnal: jpmanajemendd130979
