PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN POND’S FLAWLESS WHITE
Abstract: The
success of this
product is Indicated
by the results
of the Top Brand
in 2011-2012 Pond's
still ranked first
with a larger percentage. With
good quality and
reliable brand image
and an affordable price,
pond's will always
be embedded inside
consumers. The population used is all consumers who are involved in
purchasing decisions pond's flawless white as much as 110. Withdrawal method and
the sampling was purposive sampling technique used is linear to influence the
magnitude of the effect. These results can be seen from the adjusted
R Square of
0.604 means that
there are variables influence product
quality, brand image,
and price on
purchase decisions by 60.4%
while the rest
is influenced by
other variables outside of
this study was
39.6%. In this
study the variable
quality of the product is the
dominant variable.
Penulis: INDAH SITI MAHMUDAH, MONIKA
TIARAWATI
Kode Jurnal: jpmanajemendd130999
