PENGARUH HARGA QUEEN STAR WATERPARK TERHADAP KEPUASAN KONSUMEN
Abstract: Problems encountered
with regard to customer satisfaction on Quuen Star Waterpark is the reduction
in visits level over the last 3 years. pricing, is one factor that has been
attempted by the company but have not been able to contribute a maximum of
customer satisfaction . The purpose of this study was to determine the effect
of pricing of customer satisfaction on Queen Star Waterpark.
The research aims to analyze how the influence of price toward customer satisfaction.
Sampling method uses Accidental Sampling Method. Sample of trhe research is 96
Queen star’s customer and then an analysis is performed toward the obtained
data by using data analysis quantitatively and qualitatively. Quantitatively
analysis includes: validity and realibility test, simple regression analysis
and hypothesis test through t, and determination coefficient analysis (R).
Qualitative analysis is an interpretation of the obtained data within research
and
the result of data processing has been implemented by providing
information and
explanation. Data has complied validity, realibility, so that those are
resulting regression equation as follows:
Y = 4,983+ 0,407 X
Where, Customer Satisfaction (Y), Price variable (X). Hyphothesis test
uses t test demonstrates that the three of examined independent variables is
proved significantly have a partially effect on dependent variable of Customer
Satisfaction. The grade of R Square is 0,177 demonstrates that 17,7% percent of
Customer Satisfaction variable can be explained by the three of independent
variables within regression equation. While, the remainder is 82,3 percent is
explained by other variables outside of those variable other used in the
research.
Penulis: Yuni Rahayu, Mariaty
Ibrahim
Kode Jurnal: jpmanajemendd150985
