PENGARUH DIMENSI KUALITAS JASA PERBANKAN TERHADAP KEPUASAN NASABAH (Studi Kasus Pada PT. BTPN Tbk Cabang Jambi)
Abstract: Banking Service
Quality Dimensions (BSQ) is a dimension
which is devoted to banking to measure
the variables or dimensions of service in the banking industry. Dimensions of effectiveness and assurance, access,
price, tangible, portfolio, reliability
(Banking Service Quality), Bahia and
nantel 2002. In this regard, it
isnecessary to do research
on the influence of service quality dimensions Banking (BSQ)
toward customer satisfaction in bank branches BTPN Jambi. Data collectiontechniques used in this study was
questionnaires (respondents who captured some 95 people who are bank customers
BTPN Jambi), interviews with the staff and literature study. This study uses
linear regression analysis using analytical tools PASW Statistic 18 (Predictive
Analytic Software), to see the influence
of independent variablesdirectly or
through correlation to the dependent variable. Once analyzed, it is known that
both simultaneously and partially, BSQ significantly influence
customersatisfaction.
Penulis: Ade Jermawinsyah
Zebua, Mulyadi Raf, and Syahmardi Yacob
Kode Jurnal: jpmanajemendd100237
