PENGARUH COUNTRY OF ORIGIN DAN PERSEPSI KUALITAS TERHADAP PERSEPSI NILAI PADA PRODUK TELEPON SELULER
Abstract: The
this study aimed
to examine the
effect Country of Origin to perceived quality and perceived value. The object is phone customers who visited
in World Trade Center
(WTC) Surabaya. The sample is 287 respondens. Country of
origin has ten indikator s in this research,
perceived qualityhas six
indikator s in
this research, and perceived
value has three
indikator s. Hypothesis
testing is done
by path analyze. Research
is showed that
country of origin
effect the perceived quality,
perceived quality effect
the perceived value,
and country of origin
do not effect
perceived value. This
conclution, country of origin indirectly effect the perceived value.
Penulis: EKO ADITIA SRI UTOMO,
SANAJI
Kode Jurnal: jpmanajemendd131002
