PENGARUH CITRA MEREK TERHADAP LOYALITAS KONSUMEN
Abstract: Trend
drinking coffee in
Surabaya in recent
years shows the developments and
be part of the globalization trend lifestyle even sold for four or five times
the price of a coffee shop and lure middle-class suburb
of the metropolis.
Since the entry
of Starbucks Coffee, Seattle coffee
shop American origin,
the true ministry-actually ensuring its
customers that want a perfect
all-round service (perfectionist).
The population in this study is consumers who've been at Starbucks
Coffee and consume
more than 3
times the minimum population size is unknown where the
(infinite). So that samples taken in this study amounted to 110 with accidental
sampling technique with multiple
linear regression analysis
techniques were processed through SPSS
16. Results of the analysis
in this study
shows that there is
significant influence of
brand image on
consumer loyalty either partially
or simultaneously.
Penulis: INDRA WIJAYANTO, SRI
SETYO IRIANI
Kode Jurnal: jpmanajemendd131004
