PENERAPAN BAURAN PEMASARAN DALAM JARINGAN MELALUI MEDIA SOSIAL UNTUK MEMBANGUN HUBUNGAN PELANGGAN
Abstract: Internet makes
marketing pattern changed from the vertical one turned into a horizontal
pattern, facilitating company to establish customer relationship. This research
was done the implementation of social media can establish, maintain and engagement the customer relationship. This
research applied qualitative
methods. Researcher choose
JuraganTiketID as the object. Data collection techniques used observation,
interviews, documentation and triangulation. There are 3 data analysis
technique that researcher
use here :
data reduction,data display
and analysis using
the online application
website. The results showed
that consistency in
interaction with customers
ontwitter can establish
and expand relationships
with customers inmedia sosial network at a low cost. Beside
that, the large number of followers can increase customer confidence and sales
volumes.
Penulis: MEGA FEBRI SILVIANA
DEVI, SANAJI
Kode Jurnal: jpmanajemendd140929
