PEMANFAATAN INTRANET SEBAGAI MEDIA KOMUNIKASI INTERNAL PUBLIC RELATIONS PT PERTAMINA (PERSERO) REFINERY UNIT (RU) II DUMAI, PROVINSI RIAU
Abstrack: Intranet is
a network that
is built on
Internet technology in
which there are
web applications and data communications technology. Intranet based LAN
and using TCP / IP Transmission
Control Protocol /
Internet Protocol) that
enables a computer
to send and receive data based on the address of each. Thus, the intranet is very suitable
for use by the Public Relations (PR)
PT. Pertamina RU
II Dumai as
the company's internal communications media.
The purpose of
this research is
to 1). Knowing
the effectiveness of
PR in using intranet, 2).
Knowing how to
deliver information from
the company's internal
PR, 3). Knowing the response of
employees in the use of the intranet.
This study uses
descriptive qualitative approach
Organizing Theory or
Theory of Information and
Organization Two way assymetrical Model
(Model Asymmetric Two-Way). Data
collection techniques using
nonparticipant observation, in-depth
interviews, and documentation. Informants
selected by purposive
sampling technique and
technique of Accidental,
informants consisted of Public Relations Section Head, Chief Editor of
Data & Media Publications Officer
and employees of Pertamina RU II Dumai.
From the results of this study, researchers concluded that: 1). PR
publishing company policies and information
well on the
intranet, seen from
the enthusiasm of
employees in responding it 2). PR
plays a major role in publicizing information via the intranet, so that the delivery
of information is quite prevalent in the corporate environment. 3). The
response of employees in the
use of the
intranet is good
enough, because the
employees are very enthusiastic in
response to any
renewal of existing
on the company
intranet. currently existing within the intranet Idea Generation in sub
site that serves to accommodate all the aspirations, ideas, comments and so on,
but there is still not a direct two-way communication in the intranet menu.
Penulis: Nina Rahmawati,
Rusmadi Awza
Kode Jurnal: jpkomunikasidd150456
