KONSTRUKSI MAKNA MEDIA SOSIAL ASK.FM BAGI PENGGUNA DI KOTA PEKANBARU
Abstract: The development of
technology in communication raises the growth of social networking sites that
Ask.fm now becomes a popular social network that is loved by many people
everywhere, especially in Pekanbaru. The use of social networking Ask.fm as a
virtual communication media raises various meanings associated with the reasons
why they choose to use the Ask.fm as a social network they use. This study aims
to determine the motive, meaning features Ask.fm, and the meaning of friendship
on the user experiences among other users in communication in virtual life.
This research is a qualitative research with phenomenological approach.
The Informants in this study were 5active Ask.fm users from various backgrounds
who live in Pekanbaru, selected using purposive technique. The data was
collected through observation, interviews, and documentation. The data analysis
technique includes data reduction, data presentation and conclusion and
verification.
The results indicates that the motive for using the Ask.fm as a virtual
communication media among the informants consists of a Becauseto motive namely
are trend, follow and unique, while in order to motive are the curiosity and
the information provided in Ask.fm. Making meaning of features Path as media of
communications among the informants consists of Ask.fm as media for the
exchange of information, Ask.fm as a means to express feelings, Ask.fm as
entertainment media and Ask.fm as a means for chatting. Meaning of friendship
in Ask.fm as a virtual communication media among the informants that experience
a positive relationship to expand friendship networking and to build a good
friendship, while the negative friendship experiences such termination of friendships
may occur as a result of the perceived discomfort and the chance of cyber
bullying that often occurs in social media.
Penulis: Putri Elza, Noor Efni
Salam
Kode Jurnal: jpkomunikasidd150457
