PELAKSANAAN PROMOSI OBJEK WISATA BOOMBARA WATERPARK KABUPATEN KAMPAR
Abstract: The purpose of this
research is to know how the implementation of promotion in Boombara Waterpark
and respondents reaction about the implementation of promotion in Boombara
Waterpark .
This research is used descriptive quantitative methods. There were 100
sample of that people is taken for accidental sampling. The data collection
techniques in this research used observation, interview, and quesionnaires. The
likert scale was used to measure the intervals in quantitative data.
This research used Fandi Tjiptono (2008:519) theory. This theory divides
promotion mix into 5 categories: advertising, sales promotion, public relation,
personal selling, direct mail.
The result of the research shows that Boombara Waterpark has implemented
promotion by using the promotion mix: Advertising, Sales Promotion, and
Personal Selling. According to respondents, the implementation promotion in
Boombara Waterpark is still needed to be improved.
Penulis: Desi Ratnasari,
Mariaty Ibrahim
Kode Jurnal: jpmanajemendd150995
