PELAKSANAAN PROMOSI OBJEK WISATA ISTANA SIAK PROVINSI RIAU
Abstract: This research to
purpose is to know how the promotion of the implementation of Istana Siak in
Riau Province and to know what response of respondents about implementation of
Istana Siak in Riau Province using promotional mix consist of advertising,
sales promotion, personal selling and public relation.
The sample of this research was taken by accidental sampling. The
technique of collecting data in this research used observation, questionaire,
and interview. To know the interval range, the writer used likert scale.
Based on the result of this research, the respon of respondents about the
promotion of the implementation Istana Siak in Rau Province that is
advertising, sales promotion, personal selling, and public relation the respon
is poorly.
keyword: Marketing, Promotion,
Advertising, Sales Promotion, Personal Selling,Public Relation, Istana Siak in
Riau Province
Penulis: Siti Aminah, Mariaty
Ibrahim
Kode Jurnal: jpmanajemendd150990
