PELAKSANAAN PROMOSI KEPARIWISATAAN SAMOSIR OLEH DINAS PARIWISATA, SENI DAN BUDAYA KABUPATEN SAMOSIR
Abstract: The purpose
of this research
was to investigate
the implementation of Samosir
tourism promotion conducted by department of tourism, arts and culture Samosir regency
in increasing the
number of tourists, obstaclesencountered and traveler
feedback on the implementation of the promotionhas been done.This research
uses theory of Yoeti
(1996) to explanation
on theimplementation of
Samosir tourism promotion
conducted by department
of tourism, arts and
culture regency Samosir
using promotional mix
are grouped on the advertising, sales support and public relations. The
method of this research is using qualitative descriptive analysismethod.
Analysis on this
research based on
literature, observation and direct
interview with informan
who consider able
to provide information relating
to problem examined. The number of tourist visits to Samosir increasing every
year. It can not be separated
from efforts to
implement the promotions by the
department of
tourism, arts and
culture Samosir regency and
be the barometer success of
marketing strategy that has ben done.
Penulis: Yosua Manullang
Kode Jurnal: jpmanajemendd150989
