OPINI PUBLIK TERHADAP PROGRAM SIARAN BERITA DI RADIO PEMERINTAH KABUPATEN SIAK
Abstract: RPK Siak is now more
often used as an entertainment media, even though the radio also serves as a
medium of information and educative. Furthermore, about the growing opinion in
the midst of society such as moving the radio frequency when broadcasting news,
news conveyed in the capture of newspaper / newspaper published on that day,
the broadcasters are less well able to read the news, or news which aired more
many national news than local news. This study aims to determine how public
opinion on the news program in RPK Siak, and to investigate the factors that
influence the inhibiting and supporting programs in RPK Siak newscast.
The study uses descriptive qualitative method of data collection
techniques of observation, interviews (interviews) and documentation. The
informants in this study is a community located in Siak and also the staff RPK
Siak using purposive sampling technique to check the validity of the data, the
authors use the extension of participation and triangulation techniques ..
The results of this study indicate first, the formation of public opinion
is due to cultural background, past experience, espoused values, and issues
emerging through the process of formation of understanding, feelings, behavior
and become the same konsesnus forming opinions such public radio news from the
news content (up to date news delivered or not), and how the delivery of the
news itself (announcer). Second, the factors inhibiting and supporters. Factors
supporting mempengruhi news broadcasts programs in RPK Siak is with public
facilities and infrastructure available. While it is a factor inhibitors, the
news is often too late, more national news, and broadcaster RPK should be
improved skills.
Penulis: Hadi Yusri, Suyanto
Kode Jurnal: jpkomunikasidd150402
