KONSTRUKSI CITRA CALON PRESIDEN JOKOWI PADA KAMPANYE PEMILIHAN PRESIDEN 2014 DI SURAT KABAR HARIAN JAWA POS
Abstract: Successfulness of
Jokowi in getting the first place in Indonesia is the turning point of his
efforts in taking the public sympathy. Jokowi gets famous since the eSeMKa’s
car and still gets mass media attention which is slowly make a good image for
himself and finally nominated as one of president candidate. In the campaign
period, Jawa Pos as the biggest mass media networks in Indonesia makes the
Presidential Election 2014 as the media agenda by adding rubric about
Presidential Election 2014. The aim from this research is to know the text
structure of Jokowi’s campaign news as the presidential candidate in Jawa Pos
Daily News and to know the journalist’s cognition and the reader’s cognition.
This research is using the qualitative method with data collecting
technique are documentation, book study and interview. Subjects of this
research are the journalists and the chief editor of Jawa Pos Daily News. While
the objects of this research are Jawa Pos’s news in the Presidential campaign
2014 during Juni-July with 10 news as the analysis unit. Data is analyzed by
using peripheral analyse discourse with analysis model told by Van Dijk.
Result of this research shows that (1) Presidential campaign 2014 news
seen by the text structure shows the siding to Jokowi. This can be seen from
the semantics and syntax element. (2)Cognition analysis of Jawa Pos’s
journalist in Presidential Election campaign clearly shows uppermost percentage
of a Jokowi-JK’s appearance. This can be seen from the syntax and stylistic
element. There are too much the using of language style which can make Jokowi
seen better than Prabowo. (3) Cognition analysis of Jawa Pos’s readers in
Presidential Election 2014 news is not maximum yet in reporting the campaign
because of some aspects. Such as the news portion which is not balance between
the president candidate and vice president candidate.
Keywords: Jokowi, Presidental
Election, Image Construction, Discourse Analysis, Campaign, Agenda Setting
Theory
Penulis: Wulan Fitria, Suyanto
Kode Jurnal: jpkomunikasidd150403
