IMPLEMENTATION OF THE PROMOTION MIX AT MUARA TAKUS TEMPLE XIII KOTO KAMPAR DISTRICT KAMPAR SUB-DISTRICT RIAU PROVINCE
ABSTRACT: This research is to
know how the implementation of the promotion mix at Muara
Takus Temple XIII
Koto Kampar District
Kampar Sub-District Riau Province.This research uses a quantitative method with a descriptive
approach to describe the actual
state by collecting
data and information
in the field.
The sample in this research as many as 100 were taken using census
sampling. While data collection techniques
in this research
use observations, questionnaires, interviews, and
documentation. By using a Likert scale as a measuring instrument determines the
length of the short interval. Based
on the research
that has been
done, tourists responses
on the implementation of the promotion mix
at Muara Takus Temple XIII Koto
Kampar District Kampar Sub-District Riau Province, about advertising, sales promotion and publicity
is not good
enough and not
run the proper
promotion planning strategy.
Penulis: Sabila Adiputra Swaperi
Kode Jurnal: jpsosiologidd150420
