EFEKTIVITAS MEDIA BLACKBERRY MESSENGER SEBAGAI SALURAN PESAN DAKWAH LEMBAGA STUDI MAHASISWA ISLAM (LSMI) ALMADANI DI KALANGAN MAHASISWA FISIP UNIVERSITAS RIAU

ABSTRACT: The  purpose  of  this  research  is  to  understand  how  Effectivenes  of Blackberry Messenger Media as a channel Da’wah Message on institute study of Islamic Student (ALMADANI) among the Fisip Riau University student.  With the present disclosure, the development of Da’wah should not be listening to lectures dealing directly with scholars, yet through the message through social media we can  easily  receive  messages  of  Da’wah  every  time.  One  of  these  Da’wah messages from the media blackberry messenger sent by the Institute for the Study of Islamic Students ALMADANI student UR FISIP.
This research metode  has built with  kuantitatif descriptive metode  and the population  is  FISIP  University  of  Riau  students  which  related  and  contact  with Almadani on blackberry messenger as a responden. Methods of data collection by field  research  (field  research)  by  distributing  a  questionnaire,  a  questionnaire and a research library data.
Researcher has formulated answered-hypothesis whic reveals the fact that the effectiveness of blackberry messenger media as a channel of LSMI AlMADANI Da’wah  messages 4.11 the range of 3.4  -  4.2. The figure explains that the media used  blackberry  messenger  ALMADANI  effectively  used  as  a  means  of  Da’wah message channel among students FISIP UR.
Keywords:  Effectiveness,  Blackberry  Messenger,  ALMADANI,  FISIP Universitas Riau,  Da’wah
Penulis: Maya Sucitra Effendi
Kode Jurnal: jpkomunikasidd160027

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