EDUKASI MARKETING BANK SYARÎ’AH
Abstract: Marketing is
a significant aspect
to increase consumer
trust. Hence, it is essential to educate the consumer with the lesson of
the importance of
syarî’ah products concerning
the marketing aspects. In
fact, many banks
serves the customer
with syariah service in
Indonesia. The basic concept of
spiritual marketing is the
managements of creation,
taste, heart and
work (the implementation). Those
concepts are under the guidence of faith integrity, obidience, and loyality to
Allâh swt. The key of ethics and
moral of business
is truly placed
on the doers.
A Muslim busines manager
must hold tightly
the ethic and
moral of business that
cope –khusn al-huluq,
trusty, dan tolerant.
There are three marketing strategies of syariah banking; marker driven strategic,
viral marketing way, and fish net strategy. Element of mega marketing that had been intruduced by
Rasûlullâh since the fifteenth
century, and now
can be adopted
to any kinds
of businesses including syariah banking.
Penulis: Wadhan
Kode Jurnal: jphukumdd110253
