BELAJAR DARI BLUNDER PEMASARAN
Abstract: Learning from
mistakes is as equally important as reflecting on successes. It is also
essential to gain insights and lessons from both one’s own and others’
experiences. This article aims to document main marketing blunders previously
published in business magazines, journals, textbooks, and reference books. It
is expected that we can gain important lessons in order to avoid such terrible
mistakes from happening again in the future.
Penulis: Fandy Tjiptono, Dadi
Adriana
Kode Jurnal: jpmanajemendd140886
