ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PRODUK BATIK SENDANG DUWUR LAMONGAN
Abstract: Batik
is an original
Indonesian cultural heritage
in Indonesia there are several areas one of which is a producer of batik
village Sendang Duwur
Lamongan. Competition batik
products are increasingly
stringent demands batik producers to better maintain the Sendang Duwur
quality price and
promotional products to
batik Sendang Duwur able
to compete with batik from
other regions. this study was
conducted with a
questionnaire on the
spread of civil servants and
private in Lamongan
district as the
respondent data. Probability sampling
technique sampling with
simple random sampling, methods
of analysis used in this study is the Multiple Linear Regression, processing
of data using SPSS
statistical program. The results showed that there was a significant effect of the
variable priceproduct quality
and promotion of
consumer interest in
buying batik Sendang Duwur
Lamongan . The
promotion is the
most dominant variable with a
value of t count.
Penulis: MOH. MARTONO R.A.P, SRI
SETYO IRIANI
Kode Jurnal: jpmanajemendd141008
