Analisa Faktor Type Hedonic Shopping Motivation dan Faktor Pembentuk Kepuasan Tourist Shopper di Surabaya
ABSTRACT: This research try to
find factors in the hedonic motivation for the tourist shopper and
satisfaction, researcher try to find factors can develop the basic motivation
tourist shopper. Basic Hedonic motivation have six dimensions: Adventure
Shopping, Social Shopping, Gratification
Shopping, Idea Shopping, Role Shopping, and Value Shopping. Used 349
responden who collect from Judmental sampling and calculated by factor
analysist. Reseracher find 5 hedonic
motivation tourist shopper in Surabaya: Moody Shopper, Fashionable
Shopper, Community Shopper, Price Sensitive Shopper and Charity Shopper.
Satisfaction can analyst with 3 attributes, they are: attribute related to product, attribute
related to service and attribute related to purchase, use the same
correspondent and research tools. Researcher gets 4 variables to build satisfaction:
Creative and uniqueness, excellent program and familiarity, Empathy and good
performance, Equality cost & benefit managerial.
Penulis: Edwin Japarianto
Kode Jurnal: jpmanajemendd100274
