AKTIVITAS MEDIA RELATIONS DINAS PARIWISATA EKONOMI KREATIF PEMUDA DAN OLAHRAGA KABUPATEN PESISIR SELATAN SUMATERA BARAT DALAM PUBLIKASI OBJEK WISATA PANTAI CAROCOK
Abstract: Carocok beach is one
of the attractions that esotis for a vacation, with the gazebo place to relax,
the beauty of a floating bridge over the sea, as well as water games banana
boat, jet ski and boat donut that could spur travelers aderanalin. Carocok
beach is managed by the Department of Tourism and Creative Economy Youth Sports
South Coastal District of West Sumatra and strive to in the publication through
the mass media. therefore, media relations is needed to facilitate a good
relationship. The purpose of this study was to determine the form of media
relations activities Creative Economy Tourism Department of Youth and Sports
South Coastal District of West Sumatra in the publication attraction Carocok
Beach, to determine the form of media relations with the Department of Tourism
and Creative Economy Youth Sports South Coastal District of West Sumatra in the
publication object Carocok beach tourism, and to determine the factors
supporting the publication media relations attractions Carocok Beach.
This study used descriptive qualitative method. Data collection
techniques used are based on reality in the field through observation,
interviews, and documentation. Informants in this study amounted to 17 people
based on purposive. Data analysis techniques were used that model of
interactive data analysis. As for checking the validity of the data the
researchers used a technique participation and also the extension of
triangulation.
The results showed that the shape of activities media relations of the
Department of Tourism and Creative Economy Youth Sports South Coastal District
of West Sumatra in the publication attraction Carocok Beach pretty good. Which
can be seen from the increasing number of visitors each year. As for the
activity of its media relations in the form, press releases, events, press
conferences and press tour. As for the media in publications such as news,
local print media is the daily newspaper Metro Pos Padang, Padang Ekspres,
People's Weekly Hope there are also electronic medi a such as television are
TransTV, TVRI and the Internet. whereas the promotion through: billboards,
brochures, exhibitions, and websites. Like wise form of media relations with
the Department of Tourism and Creative Economy Youth Sports South Coastal
District of West Sumatra in the publication type Beaches Carocok good enough.
And shape its relationship through personal contact, information services and
news,
Anticipating the possibility of an emergency. Supporting factor is the
openness of the media, cooperation and good relations, as well as technological
advances.
Penulis: Niko Pratama,
Nurjanah
Kode Jurnal: jpkomunikasidd150430
