THE IMPACT OF INDOMARET OPERATED ON TRADITIONAL SMALL KIOSKS SALES IN MANADO CITY
ABSTRACT: Competition between
traditional retail and modern retail has most attention, because it puts one
party (the traditional retail) in a weak position. The rapid growth of modern
markets begun since the Indonesian government promulgated the presidential decree
in 1998 that removed the retail business from the foreign investment negative
list (Pandin in Tumbuan and Shiratake, 2010). Furthermore, in 2000, under the
liberalization policy, the Indonesian government again promulgated another
presidential decree to open the local retailing industry to the modern markets
run by foreign capitals. These policies have led to fierce competition in this
industry all over the country. The objects of this research are the small
kiosks near and parallel to Indomaret in Manado city, especially in Malalayang
sub-district. This research purpose for analyze how much an impact of opened
Indomaret on the sales of existing small kiosks. This research is using
qualitative method to describe the topic and the result of research. The research
result show more than 60% of informant in this research got negative impact on
their sales. Government of Manado city is should be to give more attention to
small kiosk (traditional retail). For example, through the structured
trainings, business guidance, help the business capital, and legal protection
through Local Regulation, so small kiosks have more protected and being able to
compete.
Author: Sandy Achmad
Journal Code: jpmanajemengg150065
