Studi Kualitas Pelayanan Apotek Ditinjau dari Tingkat Kepuasan Konsumen di Kecamatan Sumbersari Jember
Abstract: Pharmacy is one of
many place that provide products and services linked to customer satisfaction.
To increase the quality of pharmacy services, we need know costumer
satisfaction levels about the pharmacy services they received currently. The
aim of this research was to know customer satisfaction level of pharmacy
services. This was the descriptive type research with purposive sampling. The
sampling method was proportional stratified random sampling. Samples were 100
respondents from 13 pharmacies. Data obtained by distributing questioner that
measure the level of satisfaction based on five dimensions of satisfaction that
is tangible, responsiveness, reliability, assurance and empathy. The data then
was analyzed using correlation value, by comparing the perception of reality
and hope which was showed in Cartesian diagram. The results showed that
consumers have a good perception of the pharmacy service on all the dimensions
indicated on the interpretation of high-value, which means the level of
satisfaction is very satisfied.
Penulis: Desinta Sylviana
Putri Diarti, Prihwanto Budi S, Wiratmo Wiratmo
Kode Jurnal: jpkesmasdd140366
