Corporate Social Responsibility dan Profitabilitas

Abstract: This study was conducted with the aim to examine the relation between corporate social responsibility with corporate profitability. Corporate social responsibility would be measured by the method of opportunity cost approach by using three other variables, which was: employee relations cost, community services cost and environmental awareness cost. While the profitability of the company was measured using return on assets ratio. This study used a mining company listed on Indonesia Stock Exchange in 2010-2013 as a research sample. The final sample in this study was 26 companies. This study would be tested by using descriptive statistical analysis and correlation analysis. The result of the study indicated that corporate social responsibility variables (employee relations cost, community services cost and environmental awareness cost) related to profitability in mining companies.
Keyword: corporate social responsibility, employee relations, community services, environmental awareness, and profitability
Penulis: Hans Hananto Andreas, Usil Sis Sucahyo, Delima Elisabeth
Kode Jurnal: jpmanajemendd150673

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