COMPARISON ANALYSIS OF CUSTOMER PERCEIVED VALUES BETWEEN HONDA MOBILIO AND SUZUKI ERTIGA IN MANADO CITY
ABSTRACT: The rapid
development of automotive industry in Indonesia has caused tight level of
competition, especially in automobile industry, The number of products which
have the same form, usability, and other features have made consumers it
difficult to distinguish the products. The purpose of this research is to know
the difference between the costumer perceived value of Honda Mobilio and Suzuki
Ertiga. This research is comparative research that is aimed to describe the
difference between Honda Mobilio and Suzuki Ertiga, using quantitative method.
The result shows that Homogeneity of Consumer Perceived Value based on
Usefulness is homogeneous but for Costumer Perceived Value based on Quality and
based on price are not homogeneous. Company should care about the Consumer
Perceived Value Based on Usefulness, Quality and Price Concept because this
variables can change Consumer Perception and make differences between the
product.
Author: Rendy Rezza Koagow
Journal Code: jpmanajemengg150048
