The Effect of Comic Book’s Story Character and Color on Farmers’ Knowledge Gain About Small Sheep Farm Management in Kulur, District of Majalengka, West Java, Indonesia
ABSTRACT: What kind of comic
book’s character was best suited to small sheep farmers, what was their
preferred color, and what were the combined effects of such characters and color
on the farmers’ knowledge about small sheep farm management? These questions directed
researchers to design a 2x2 factorial quasi experimental study. Four farmer groups
were involved in the study. The results indicated that the comic book
characters’ effect on the farmers’ knowledge gains was highly signifi cant; the
comic book’s color effect on the farmers’ knowledge gains was also signifi cant,
and the combined effect of the comic book’s character and colors was not signifi
cant. Further tests demonstrated that the farmer group exposed to the colored
comic book with human character performed much better than the other three
groups in the posttests. So, the conclusion was that farmers preferred the
colored comic book with human character to learn the small sheep farm
management.
Author: S. R. Satmokoa &
A. Jahib
Journal Code: jppeternakangg090006
