STORE LAYOUT FOR VIRTUAL RETAILING: A LITERATURE REVIEW
Abstract: The progress of
online shopping worldwide has impacted significantly to business processes as
well as customers’ behavior in shopping. Thus, research in online retailing
especially in virtual store layout has been made by researchers in numerous
numbers. This article
attempts to explore
prior research in
virtual layout retails to
identify the research
in virtual retailing
in term of the variables involved in designing the virtual
store layout.
Author: Ilyas Masudin dan
Mukhlish Fuadi
Journal Code: jptindustrigg140001
