PENGARUH KEPERCAYAAN KONSUMEN DAN PENGAMBILAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI TERHADAP KEPUASAN KONSUMEN DI GRUP BLACKBERRY MESSENGER KHANZA COLLECTION
Abstrak: In the buying online
sale transaction by online need trust between
the sellee and buyer. The high customer trust can influence customer
satisfaction. Increasingly cutomer trust, so increasingly cutomer satisfaction too.
Deccision making purchase by online can be influence customer satisfaction. The
right deccision making will make cutomer feel satisfied. Then, the high cutomer
trust can influence the intensity of customer deccision making to buy.
The goals to be achieved in this study are to test empirically the
variable customer trust, deccision making purchase and customer satisfaction.
The subjects were the member of Khnaza Collection Blackberry Messenger group,
as many as 60 people.The measuring instruments used are the customer trust
scale, deccision making purchase scale, and customer satisfaction scale. The
data were further analyzed with analysis of intervening.
The results of the first analysis showes there were influence of customer
trust with customer satisfaction, the values obtained was the standardized
coefficients in the amount of 0.226 with
p < 0.05 (p = 0.005). The results of
the second analysis shows there were influence of deccision making purchase
with customer satisfaction,the values obtained was the standardized
coefficients in the amount of 0.731 with
p < 0.05 (p = 0.000). The results of
the third analysis shows there were influence of customer trust with deccision
making purchase, the values obtained was the standardized coefficients in the
amount of 0.626 with p < 0.05 (p =
0.000).
Penulis: TRI ANGGRAYANI TS
Kode Jurnal: jppsikologikepribadiandd140021
