HUBUNGAN KEPERCAYAAN MEREK DAN PERSEPSI KUALITAS DENGAN MINAT BELI ULANG PRODUK KECANTIKAN SILVER INTERNATIONAL CLINIC BALIKPAPAN
ABSTRACT: The aim of this
research is to determine the relationship of
brand trust and perceived quality with repurchase intention beauty
product on the Silver International Clinic patients in Balikpapan. This
research consists of three variables: the dependent variable specifically the
repurchase intention and independent variables, the brand trust and perception
of quality.
The Sampling technique on this research is using Accidental Sampling.
There are 113 samples collected for this research from the patient of Silver
International Clinic in Balikpapan. The Data analysis technique were used is
themethod of analysis Kendall's tau
nonparametric test.
The results showed indicate there is a positive and highly significant
relationship between brand trust and repurchase intention with the value of
Correlation Coefficient = 0.189, p = 0.004, and also there is positive and
significant correlation between perceived quality and repurchase intention with
the value Correlation Coefficient = 0.155 and p = 0.020.
Penulis: EVA MONICA BELOPA
Kode Jurnal: jppsikologikepribadiandd150005
