UPAYA DINAS KEBUDAYAAN DAN PARIWISATA KOTA PEKANBARU DALAM MEMPROMOSIKAN TITUAL PETANG MEGANG
Abstract: Pekanbaru city has a
beautiful and unique historical tourism. Yet media of promotion and publication
about this historical tourism is not maximalized that the feedback from local
society is lack. It cause unpopularity of the tourism. The department of
culture and tourism pekanbaru city's role in promoting petangmegamg ritual is
highly needed wether it is direct or through media so that society can be
familiar with the meaning of the petang megang symbol. The purpose of this
research is to find out the department's role in promoting petangmegang ritual.
This is a qualitative descriptive research based on observation,
interview and documentation. There are 12 informants in this research. Writer
analyzed the data using interactive data analysis model with triangulasi and
participation extention to check the validity of data.
Result shows that the department's role to attract the society is in the
form of brochures, baliho and spanduk, exhibition, photos, calendar events,
external magazines, and local television station which is Riau Televisi. The
role in promoting the petangmegang ritual is in the form of giving a good
infrastructures, good relationship with printed and electronic media. Some of
the society of pekanbaru understand the symbol of petang megang ritual, which
is the thankfulness of people and the way of cleaning up body and soul in
welcoming the holy month Ramadhan. This is a tradition from our anchestor that
need to be saved.
Penulis: Tri Riska Rahmadilla,
Noor Efni Salam
Kode Jurnal: jpkomunikasidd150188
