The Power of Sugesti in Traditional Javanese Healing Treatment

Abstract: This paper aims to explore the beliefs in society toward traditional healing regardless of the more accessible, affordable and improved modern health services. This ethnographic study was conducted in Yogyakarta in 2013-2014. Phenomenological approach was used to analyze the data using the theory of health seeking behavior as the  guiding  principle  of  this  research. The  main  factor  influencing  Javanese  community’s  belief  in  traditional healing was the power of placebo effect. Placebo can arise from both the patient and the healer. Additionally, other factors such as compatibility between the patients and the healer, patient’s aversion to doctor’s therapy, and the fact that traditional treatment is cheaper, easier, and more effective than modern medicine were the main considerations for patients in choosing traditional treatment. The benefit of psychotherapy provided through traditional medicine is in the form of life advices or counseling. In addition, healers’ attentiveness in listening to patients’ complaints was also the main appeal of the traditional health care service.
Keywords: sugesti effect; traditional treatment; compatibility; psychotherapy; Javanese culture
Author: Atik Triratnawati, Arsanti Wulandari, Tiara Marthias
Journal Code: jpsosiologigg140018

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